If you are looking to go all-in for some over-the-edge marketing, why not do a treasure hunt? In August 2022, Doritos launched a nationwide hunt where any triangle in the real world can unlock exclusive experiences and rewards. Mindy Weinstein calls the personalized and engaging campaign strategy a stroke of marketing genius. Through the […]
The Age of Execution: Marketing Operational Excellence Read More »
Black Men in White Coats seeks to increase the number of Black males in the medical profession by bringing awareness to the reality that Black men make up less than 5% of all physicians, a statistic they’re hoping to change. Last year, Black Men in White Coats partnered with Central Indiana’s Community Health Network to
How Black Men in White Coats Inspire the Future Generation of Black Healthcare Providers Read More »
The National Coalition of 100 Black Women has a clear mission and vision for the future: “to advocate on behalf of black women and girls to promote leadership development and gender equity in the areas of health, education and economic empowerment” and “to see black women and girls live in a world where socio-economic inequity
Spotlight on National Coalition of 100 Black Women Read More »
How do world class organizations engage their customers? The Priority Group is an expert at helping market leaders answer this question with unique and innovative marketing solutions. One such market leader is the Indianapolis Colts of the National Football League (NFL). The Colts retained Diversity Press, a member of the Priority Group and an
The Indianapolis Colts Partner with Diversity Press Read More »
Education breaks down barriers and promotes progress. As we head into the summer break, we wanted to shine a spotlight on Enroll Indy, helping parents in Indianapolis find the right school for their child. Getting an excellent education is a key to getting a great start in life. For many families, however, navigating the
Enroll Indy – Community Spotlight Read More »
Two years after we all went remote as the pandemic exploded, companies are finally starting to wind down and make plans for returning employees to the office. Major companies like Netflix and Goldman Sachs have prioritized a mostly in-person return, while other big names like Amazon, Apple, Google, Disney, and Microsoft have encouraged more of
The Great Return Begins Read More »
Any discussions surrounding the intricacies of marketing eventually fall around the theory that to truly be a leader, you must have the courage and creativity to step outside of the box. Staying in the box implies playing within the boundaries. Reshma H. Shah believes it is best if you think about the theory a little
Following The Heard Read More »
Personalization is everywhere. From grocery store receipts to Amazon recommendations to direct mail pieces that arrive in the mailbox, companies are personalizing their communications to address their customers’ individual needs and habits. But is it vital? If you’ve got a great product, isn’t that enough? To answer this question, let’s look at the psychology behind
The Psychology Behind Personalization Read More »
Getting ready to launch your next mailing campaign? Stop! Even if you’ve got the correct list, the right variables for personalization, and a “knock your socks off” design, don’t forget to double-check your content. Too often, businesses send the same messaging over and over again, and even if it’s still effective, it gets stale. Here’s
Don’t Send Your Next Mailing Until You Read This Read More »
Think you know how your customers feel about you? So do three-quarters of companies. Yet a survey by Zogby Analytics finds that, while 73% of companies say they are “very aware” of their customers’ level of satisfaction with them, 36% of consumers say that companies are either “unaware” or “completely oblivious.” That’s a big gap!
Do You Know How Customers Really Feel About You? Read More »
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