Marketing

Tradeshow Booth Refresh

Tradeshow Booth Refresh

For clients, tradeshows are often about visiting as many booths as possible in a short time; for companies, it’s all about capturing attention and standing out from the crowd. However, even the most energetic attendees will appreciate a place to take a break for a few minutes. By creating a “lounge in our booth” vibe, …

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Q&A with Grace Samson-Song

Grace Samson-Song is a certified executive coach, facilitator, and trainer. She is the founder of The Maximize Group. She has worked for over a decade as a motivational speaker and corporate trainer in retail and hotel industries before becoming a professional coach. Grace is also the creator of the PIN Code Program. She is passionate …

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Print on Demand 2023

Print On Demand 2023

WHEN ORGANIZED THROUGH A CLEAR, USER-FRIENDLY ONLINE PORTAL, PRINT ON DEMAND ISN’T JUST ABOUT BEINGABLE TO PLACE ORDERS ANYTIME – IT MEANS PLACING ORDERS ANYWHERE, FITTING IN PERFECTLY WITH TODAY’S “WORK ANYWHERE” WORLD. Print on demand is a fast-growing segment of the printing and communications industry. Thanks to improvements in printing processes and technology, plus …

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The Psychology Behind Personalization

Personalization is everywhere. From grocery store receipts to Amazon recommendations to direct mail pieces that arrive in the mailbox, companies are personalizing their communications to address their customers’ individual needs and habits. But is it vital? If you’ve got a great product, isn’t that enough? To answer this question, let’s look at the psychology behind …

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Don’t Send Your Next Mailing Until You Read This

Getting ready to launch your next mailing campaign? Stop! Even if you’ve got the correct list, the right variables for personalization, and a “knock your socks off” design, don’t forget to double-check your content. Too often, businesses send the same messaging over and over again, and even if it’s still effective, it gets stale. Here’s …

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