At Priority, we’re always closely monitoring the latest trends in print, mail, promotional products, and marketing. Here’s what’s been on our minds lately – and should be on your radar too. SWAG BOXES Do you remember how much fun it was (and still is!) to unwrap a gift for your birthday when you were a …
Monotype’s annual Type Trends Report features ten of the most exciting, cutting-edge trends in graphic design and typesetting, and we’ve got all the insights you need to make your next project a standout. Here’s what you should know about the year’s top trends. MIX AND MATCH TYPEFACES Designers are looking at unexpected pairings to …
THE TRICK IS IN THE PIVOT The tactic is something Ray Sheehan has learned all too well to embrace the past few years. As founder of Old City Media, Sheehan created a national sponsorship marketing agency that helps brands connect with target demographics through experiential marketing. The pivot came amid the pandemic, which forced Old …
Short Handed: How to Get More Done with Fewer People Read More »
For clients, tradeshows are often about visiting as many booths as possible in a short time; for companies, it’s all about capturing attention and standing out from the crowd. However, even the most energetic attendees will appreciate a place to take a break for a few minutes. By creating a “lounge in our booth” vibe, …
Grace Samson-Song is a certified executive coach, facilitator, and trainer. She is the founder of The Maximize Group. She has worked for over a decade as a motivational speaker and corporate trainer in retail and hotel industries before becoming a professional coach. Grace is also the creator of the PIN Code Program. She is passionate …
WHEN ORGANIZED THROUGH A CLEAR, USER-FRIENDLY ONLINE PORTAL, PRINT ON DEMAND ISN’T JUST ABOUT BEINGABLE TO PLACE ORDERS ANYTIME – IT MEANS PLACING ORDERS ANYWHERE, FITTING IN PERFECTLY WITH TODAY’S “WORK ANYWHERE” WORLD. Print on demand is a fast-growing segment of the printing and communications industry. Thanks to improvements in printing processes and technology, plus …
If you are looking to go all-in for some over-the-edge marketing, why not do a treasure hunt? In August 2022, Doritos launched a nationwide hunt where any triangle in the real world can unlock exclusive experiences and rewards. Mindy Weinstein calls the personalized and engaging campaign strategy a stroke of marketing genius. Through the …
The Age of Execution: Marketing Operational Excellence Read More »
How do world class organizations engage their customers? The Priority Group is an expert at helping market leaders answer this question with unique and innovative marketing solutions. One such market leader is the Indianapolis Colts of the National Football League (NFL). The Colts retained Diversity Press, a member of the Priority Group and an …
The Indianapolis Colts Partner with Diversity Press Read More »
Personalization is everywhere. From grocery store receipts to Amazon recommendations to direct mail pieces that arrive in the mailbox, companies are personalizing their communications to address their customers’ individual needs and habits. But is it vital? If you’ve got a great product, isn’t that enough? To answer this question, let’s look at the psychology behind …
Getting ready to launch your next mailing campaign? Stop! Even if you’ve got the correct list, the right variables for personalization, and a “knock your socks off” design, don’t forget to double-check your content. Too often, businesses send the same messaging over and over again, and even if it’s still effective, it gets stale. Here’s …
Don’t Send Your Next Mailing Until You Read This Read More »
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