At Priority, we’re always closely monitoring the latest trends in print, mail, promotional products, and marketing. Here’s what’s been on our minds lately – and should be on your radar too. SWAG BOXES Do you remember how much fun it was (and still is!) to unwrap a gift for your birthday when you were a …
WHEN ORGANIZED THROUGH A CLEAR, USER-FRIENDLY ONLINE PORTAL, PRINT ON DEMAND ISN’T JUST ABOUT BEINGABLE TO PLACE ORDERS ANYTIME – IT MEANS PLACING ORDERS ANYWHERE, FITTING IN PERFECTLY WITH TODAY’S “WORK ANYWHERE” WORLD. Print on demand is a fast-growing segment of the printing and communications industry. Thanks to improvements in printing processes and technology, plus …
How do world class organizations engage their customers? The Priority Group is an expert at helping market leaders answer this question with unique and innovative marketing solutions. One such market leader is the Indianapolis Colts of the National Football League (NFL). The Colts retained Diversity Press, a member of the Priority Group and an …
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Education breaks down barriers and promotes progress. As we head into the summer break, we wanted to shine a spotlight on Enroll Indy, helping parents in Indianapolis find the right school for their child. Getting an excellent education is a key to getting a great start in life. For many families, however, navigating the …
Two years after we all went remote as the pandemic exploded, companies are finally starting to wind down and make plans for returning employees to the office. Major companies like Netflix and Goldman Sachs have prioritized a mostly in-person return, while other big names like Amazon, Apple, Google, Disney, and Microsoft have encouraged more of …
The COVID-19 pandemic reinforced something many of us already knew—how much we love direct mail. As the world locked down and people spent more time at home, we felt how much we looked forward to what came in the mailbox in a fresh, more personal way. We already loved print. The pandemic just made us …
Even in this digital age, direct mail remains a crucial part of marketing strategy for many businesses. Although it’s one of the most effective methods of marketing, sending physical mail pieces can also add up quickly when it comes to costs. Fortunately, there’s an easy solution you might not even know about: postal promotions. Postal …
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Change is in the air, and marketing leaders have something to say about it. We gathered advice from five marketing elites about 2022, trends and what organizations require to manage their brands going forward. Our panel includes Bo Bothe, President & CEO at BrandExtract and Co-founder at ESG Reporting Partners; Jay Bower, President & CEO …
Branded apparel is a tried, tested, and trusted part of the marketing world. When it comes to branded products, apparel checks off all the right boxes. Recipients will love it for being practical, useful, and aesthetically pleasing; brands will love that apparel exposes more people to their branding, since anyone who encounters someone wearing branded …
THE NEW APPROACH TO BUILDING COMMUNITY Back in the early 2000s, Bart Van Olphen quit his job at Lucas Cartons’ Michelin-star restaurant in Paris to pursue a new and more engaging passion. From his evenings walking the Au Pied de Couchon and grabbing dinner at the renowned Les Halles restaurant, he became enamored with how …
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