Black Men in White Coats seeks to increase the number of Black males in the medical profession by bringing awareness to the reality that Black men make up less than 5% of all physicians, a statistic they’re hoping to change. Last year, Black Men in White Coats partnered with Central Indiana’s Community Health Network to …
Any discussions surrounding the intricacies of marketing eventually fall around the theory that to truly be a leader, you must have the courage and creativity to step outside of the box. Staying in the box implies playing within the boundaries. Reshma H. Shah believes it is best if you think about the theory a little …
Getting ready to launch your next mailing campaign? Stop! Even if you’ve got the correct list, the right variables for personalization, and a “knock your socks off” design, don’t forget to double-check your content. Too often, businesses send the same messaging over and over again, and even if it’s still effective, it gets stale. Here’s …
Don’t Send Your Next Mailing Until You Read This Read More »
Think you know how your customers feel about you? So do three-quarters of companies. Yet a survey by Zogby Analytics finds that, while 73% of companies say they are “very aware” of their customers’ level of satisfaction with them, 36% of consumers say that companies are either “unaware” or “completely oblivious.” That’s a big gap! …
Do You Know How Customers Really Feel About You? Read More »
Are you planning a multichannel marketing campaign? Automatically assuming you will be pairing direct mail with email? How about pairing direct mail with social media instead? Haven’t thought about it? Maybe you should. What makes direct mail and social media so complementary? Higher levels of customer engagement, regardless of channel, lead to strong customer …
Are you looking to build or expand your mailing list? If so, you have more options than just buying a targeted list or purchasing data to add to the list you already have. Here are five ways to build a great direct mail list that you might not have thought of. Look at trade shows. …
Can print help make the world a better place? At Diversity Press, we certainly think so! Choosing a partner like Diversity Press means you’re helping make the world better on multiple levels. You’re working with diverse partners while also taking steps towards sustainability. To help you shrink your environmental footprint when using printing as part …
Indianapolis – The Indianapolis Colts and Diversity Press today announced a new partnership that will make the printing company the most recent “Proud Partner of the Indianapolis Colts.” Diversity Press, an Indianapolis-based, Black-owned business, is a full-service printing company which offers the latest in printing solutions; comprehensive finishing solutions; full-service mailing support; warehousing, kitting, …
Colts, Diversity Press Announce New Partnership Read More »
Change is in the air, and marketing leaders have something to say about it. We gathered advice from five marketing elites about 2022, trends and what organizations require to manage their brands going forward. Our panel includes Bo Bothe, President & CEO at BrandExtract and Co-founder at ESG Reporting Partners; Jay Bower, President & CEO …
Branded apparel is a tried, tested, and trusted part of the marketing world. When it comes to branded products, apparel checks off all the right boxes. Recipients will love it for being practical, useful, and aesthetically pleasing; brands will love that apparel exposes more people to their branding, since anyone who encounters someone wearing branded …
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