Black Men in White Coats seeks to increase the number of Black males in the medical profession by bringing awareness to the reality that Black men make up less than 5% of all physicians, a statistic they’re hoping to change. Last year, Black Men in White Coats partnered with Central Indiana’s Community Health Network to …
The National Coalition of 100 Black Women has a clear mission and vision for the future: “to advocate on behalf of black women and girls to promote leadership development and gender equity in the areas of health, education and economic empowerment” and “to see black women and girls live in a world where socio-economic inequity …
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Two years after we all went remote as the pandemic exploded, companies are finally starting to wind down and make plans for returning employees to the office. Major companies like Netflix and Goldman Sachs have prioritized a mostly in-person return, while other big names like Amazon, Apple, Google, Disney, and Microsoft have encouraged more of …
Getting ready to launch your next mailing campaign? Stop! Even if you’ve got the correct list, the right variables for personalization, and a “knock your socks off” design, don’t forget to double-check your content. Too often, businesses send the same messaging over and over again, and even if it’s still effective, it gets stale. Here’s …
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Think you know how your customers feel about you? So do three-quarters of companies. Yet a survey by Zogby Analytics finds that, while 73% of companies say they are “very aware” of their customers’ level of satisfaction with them, 36% of consumers say that companies are either “unaware” or “completely oblivious.” That’s a big gap! …
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Are you planning a multichannel marketing campaign? Automatically assuming you will be pairing direct mail with email? How about pairing direct mail with social media instead? Haven’t thought about it? Maybe you should. What makes direct mail and social media so complementary? Higher levels of customer engagement, regardless of channel, lead to strong customer …
Can print help make the world a better place? At Diversity Press, we certainly think so! Choosing a partner like Diversity Press means you’re helping make the world better on multiple levels. You’re working with diverse partners while also taking steps towards sustainability. To help you shrink your environmental footprint when using printing as part …
Even in this digital age, direct mail remains a crucial part of marketing strategy for many businesses. Although it’s one of the most effective methods of marketing, sending physical mail pieces can also add up quickly when it comes to costs. Fortunately, there’s an easy solution you might not even know about: postal promotions. Postal …
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THE NEW APPROACH TO BUILDING COMMUNITY Back in the early 2000s, Bart Van Olphen quit his job at Lucas Cartons’ Michelin-star restaurant in Paris to pursue a new and more engaging passion. From his evenings walking the Au Pied de Couchon and grabbing dinner at the renowned Les Halles restaurant, he became enamored with how …
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