At Priority, we’re always closely monitoring the latest trends in print, mail, promotional products, and marketing. Here’s what’s been on our minds lately – and should be on your radar too. SWAG BOXES Do you remember how much fun it was (and still is!) to unwrap a gift for your birthday when you were a …
Monotype’s annual Type Trends Report features ten of the most exciting, cutting-edge trends in graphic design and typesetting, and we’ve got all the insights you need to make your next project a standout. Here’s what you should know about the year’s top trends. MIX AND MATCH TYPEFACES Designers are looking at unexpected pairings to …
WHEN ORGANIZED THROUGH A CLEAR, USER-FRIENDLY ONLINE PORTAL, PRINT ON DEMAND ISN’T JUST ABOUT BEINGABLE TO PLACE ORDERS ANYTIME – IT MEANS PLACING ORDERS ANYWHERE, FITTING IN PERFECTLY WITH TODAY’S “WORK ANYWHERE” WORLD. Print on demand is a fast-growing segment of the printing and communications industry. Thanks to improvements in printing processes and technology, plus …
Two years after we all went remote as the pandemic exploded, companies are finally starting to wind down and make plans for returning employees to the office. Major companies like Netflix and Goldman Sachs have prioritized a mostly in-person return, while other big names like Amazon, Apple, Google, Disney, and Microsoft have encouraged more of …
Any discussions surrounding the intricacies of marketing eventually fall around the theory that to truly be a leader, you must have the courage and creativity to step outside of the box. Staying in the box implies playing within the boundaries. Reshma H. Shah believes it is best if you think about the theory a little …
Personalization is everywhere. From grocery store receipts to Amazon recommendations to direct mail pieces that arrive in the mailbox, companies are personalizing their communications to address their customers’ individual needs and habits. But is it vital? If you’ve got a great product, isn’t that enough? To answer this question, let’s look at the psychology behind …
Are you planning a multichannel marketing campaign? Automatically assuming you will be pairing direct mail with email? How about pairing direct mail with social media instead? Haven’t thought about it? Maybe you should. What makes direct mail and social media so complementary? Higher levels of customer engagement, regardless of channel, lead to strong customer …
The COVID-19 pandemic reinforced something many of us already knew—how much we love direct mail. As the world locked down and people spent more time at home, we felt how much we looked forward to what came in the mailbox in a fresh, more personal way. We already loved print. The pandemic just made us …
Are you looking to build or expand your mailing list? If so, you have more options than just buying a targeted list or purchasing data to add to the list you already have. Here are five ways to build a great direct mail list that you might not have thought of. Look at trade shows. …
Can print help make the world a better place? At Diversity Press, we certainly think so! Choosing a partner like Diversity Press means you’re helping make the world better on multiple levels. You’re working with diverse partners while also taking steps towards sustainability. To help you shrink your environmental footprint when using printing as part …
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