commercial printing

The Great Return Begins

Two years after we all went remote as the pandemic exploded, companies are finally starting to wind down and make plans for returning employees to the office. Major companies like Netflix and Goldman Sachs have prioritized a mostly in-person return, while other big names like Amazon, Apple, Google, Disney, and Microsoft have encouraged more of …

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Following The Heard

Any discussions surrounding the intricacies of marketing eventually fall around the theory that to truly be a leader, you must have the courage and creativity to step outside of the box. Staying in the box implies playing within the boundaries. Reshma H. Shah believes it is best if you think about the theory a little …

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The Psychology Behind Personalization

Personalization is everywhere. From grocery store receipts to Amazon recommendations to direct mail pieces that arrive in the mailbox, companies are personalizing their communications to address their customers’ individual needs and habits. But is it vital? If you’ve got a great product, isn’t that enough? To answer this question, let’s look at the psychology behind …

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Don’t Send Your Next Mailing Until You Read This

Getting ready to launch your next mailing campaign? Stop! Even if you’ve got the correct list, the right variables for personalization, and a “knock your socks off” design, don’t forget to double-check your content. Too often, businesses send the same messaging over and over again, and even if it’s still effective, it gets stale. Here’s …

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Diversity Press is a black-owned, MBE Certified printing company

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Diversity Press is a black-owned, MBE Certified printing company

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