Like so many other niches, print continues to change at a rapid pace. Staying competitive means keeping a close eye on the top trends and implementing new ideas to better capture customer interest. At Diversity Press, we’re always looking out for our clients’ success, so we’re sharing a few of the biggest trends we’ve seen in recent months.
When you’re looking to make a print piece stand out from the crowd, consider different types of embellishments. Using a variety of techniques, print professionals can transform basic print into a multi-sensory, vibrant, and even tactile experience. Engaging more of the senses produces better recall among recipients, helping your brand make a bigger impact with every print.
From creative UV print solutions to engraving, thermography, and more, embellishments can elevate your printed items to the next level. Whether you’re adding texture to a whole piece or highlighting a specific area to call attention, there’s a solution that’s right for you.
Want to make a connection with a customer or prospective customer? Personalized print is the way to go. Today’s customers are savvier than ever, living in a world where they’re marketed to constantly, in every aspect of their lives. It’s easy for them to feel disposable or interchangeable in that situation. That’s why personalization matters: it’s one small step, among many others, that a brand can take to tell customers that they are valued as unique individuals.
When you partner with a printer with digital print and variable data experience, you can produce high-quality, memorable print pieces that include personalized messaging. Smart use of data and audience segmentation can help match different versions of pieces to the right demographics and then further customize with individual personalization.
In today’s world, sustainability is front of mind for a whole lot of people. At first glance, print may seem like a less sustainable option, but in fact, there are a lot of ways for print marketing to incorporate sustainability and even highlight that for customers. Along with partnering with printers that tout “green” certifications, brands might consider discussing options with their print partner such as:
- Recycled/post-consumer paper and packaging
- Resizable packaging to reduce waste and overhead
- Less filler in packages
- Soy-based inks, vegetable-based inks, and/or inks that don’t require curing chemicals
- Investing in reforestation/offset efforts
Integrated Print and Digital
Print and digital don’t have to be rivals. In fact, the wisest brands are the ones that strategically integrate the two to produce a single, seamless experience that customers will love. When customers can easily navigate between print and digital, there are more avenues for marketing and more ways to produce a truly memorable customer experience.
For print pieces, this can mean incorporating a variety of technology designed to enhance the experience with digital solutions. Pieces might include a QR code to send recipients to a web page, exclusive offer, or survey; high-tech solutions like augmented reality; or something as simple as including website and social media information.
When it comes to making the biggest impact with print, Diversity Press can help! Our team is experienced with the most up-to-date trends and techniques, and our state-of-the-art facility can produce the print pieces you dream up. We’ll help you navigate today’s marketing world to ensure your brand gets the attention it deserves.