Even in this digital age, direct mail remains a crucial part of marketing strategy for many businesses. Although it’s one of the most effective methods of marketing, sending physical mail pieces can also add up quickly when it comes to costs. Fortunately, there’s an easy solution you might not even know about: postal promotions.
Postal promotions are exactly what they sound like: promotional deals, direct from the US Postal Service, that offers discounts for certain types of direct mail that meet the requirements of a given deal.
In 2022, the USPS is offering four distinct promotions, each running over different time periods and with different requirements:
- Tactile, Sensory, and Interactive Mailpiece Engagement: Marketing Mail letters and flats and First-Class Mail letters, cards, and flats that use enhanced techniques (paper types, inks, substrates, finishing, and interactive options) can qualify for a 4% discount between Feb. 1 and Jul. 31. Registration is ongoing until Jul. 31.
- Emerging and Advanced Technology: Marketing Mail letters and flats and First-Class Mail letters, cards, and flats that incorporate technology like enhanced AR, VR/MR, video in print, or multichannel mail integration can qualify for a 2%-3% discount between Mar. 1 and Aug. 31. Registration is open between Jan. 15 and Aug. 31.
- Informed Delivery: Qualifying automation Marketing Mail letters and flats and qualifying automation First-Class Mail letters, cards, and flats can qualify for a 4% discount by using the USPS Informed Delivery omni-channel feature. Qualifying participants must create Informed Delivery campaigns through the existing portal or submit elements to create a campaign that meets best practices. The promotion runs from Aug. 1 to Dec. 31, and registration is open between Jun. 15 and Dec. 31.
- Mobile Shopping: Qualifying Marketing Mail letters and flats can qualify for a 2% discount by incorporating any number of mobile technologies for online shopping. The promotion runs from Sept. 1 to Dec. 31, and registration is open between Jun. 15 and Dec. 31.
In order to qualify for these promotions, participants must register ahead of time and meet all requirements. Our team of postal experts is here to help! Talk to your team today about how these simple promotions can add up to big savings.
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