Technology may keep advancing, but print is forever. That’s why direct mail remains one of the most effective, high-quality marketing solutions you can choose. For many marketers, the biggest disadvantage to direct mail is how quickly costs can add up. There’s a great solution, though: the annual postal promotions from the U.S. Postal Service. […]
Plan on Big Savings with the 2026 USPS Postal Promotions Read More »
Most marketers associate Point of Purchase (POP) displays with impulse buys. Think candy bars at checkout, or last-minute add-ons or bonus features. But dismissing POP as small-dollar territory means missing its true potential. When strategically deployed, POP marketing becomes a powerful conversion tool for high-value purchases, from $15,000 kitchen renovations to $50,000 industrial equipment. For brands
How Point-of-Purchase Marketing Drives Big-Ticket Sales Read More »
Steve Roop doesn’t race to integrate artificial intelligence (AI) into every client-facing deliverable. Instead, his team at the Littlefield Agency takes a measured approach—one focused on using AI for internal efficiencies rather than outward content creation. The cautious approach mostly leverages AI in situations where it can perform a big task faster, or help wade
Trust Building: Navigating the Ethics of AI in Marketing Read More »
In the past, gifting was something of an afterthought. Think logo-laden swag in a basic box, delivered as simply as possible. Today, things have changed. Gifting is a key part of how companies connect with employees and clients alike. It’s a shift from the transactional to the truly meaningful, as strategic gifting can strengthen culture,
Beyond Swag: How Strategic Gifting Builds Culture and Loyalty Read More »
During TwitchCon 2023, the “Unleash Your Live” campaign from Logitech subsidiary Streamlabs became a rallying cry for the more than 200-plus million creators dedicated to building communities around their passions. Supported by a vibrant visual language set to champion inclusivity and position Streamlabs as driving the future of live streaming culture, the campaign aimed to
Brain Storm to Brand Storm: How to Execute Big Ideas That Stick Read More »
Your business card matters, ever heard the old saying, “first impressions matter?” Well, the same can be said about business cards. Your business card can make an impactful impression, but it has to be “right.” In this article, we’re going to tell you exactly how to do just that. While business cards are only one
Business Cards: Inspiration, Designs, Ideas, And More Read More »
To stand out in today’s competitive global marketplace, you need a printing partner who listens to your goals, develops strategies to meet your unique needs, and consistently reflects and supports your values. Diversity Press, a proud Black-owned Minority Business Enterprise (MBE), stands out as the ideal partner for your corporate printing needs. Our expert team
Diversity Press: Your Ideal Corporate Printing Partner Read More »
Like so many other niches, print continues to change at a rapid pace. Staying competitive means keeping a close eye on the top trends and implementing new ideas to better capture customer interest. At Diversity Press, we’re always looking out for our clients’ success, so we’re sharing a few of the biggest trends we’ve seen
Four Top Trends in Printing Today Read More »
Banner stands are a great way to promote your business, products, and events. Banner stands are versatile and practical tools that enhance the impact of your marketing efforts and promotional activities. These portable displays offer a range of benefits, making them a popular choice for businesses seeking effective ways to showcase their products, services, and
Banner Stands For Your Business Read More »
At Priority, we’re always closely monitoring the latest trends in print, mail, promotional products, and marketing. Here’s what’s been on our minds lately – and should be on your radar too. POSTAL PROMOTIONS One easy way to save money on direct mail is by taking advantage of postal promotions. Annually announced by the U.S. Postal
7 Things We’re Talking About Read More »
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